Our Mission

Here at the Cross Wealth Management Group, we help goals-driven individuals achieve things they would not or could not achieve without our guidance and support.

Life never stands still. It evolves, changes direction, and leads to new possibilities. That means your approach to financial security cannot be static, because as your life changes, so do your needs and goals.

Working together, we can help you identify your financial goals and objectives to help you prepare for the future and help protect you if life takes an unexpected turn. Keeping pace with life's changes is important. Let us help you achieve a secure financial future.

Jon Cross runs The Cross Wealth Management Group in Columbus, Ohio where he takes pride in the fact that, along with helping his clients build bright financial futures, he’s building a stronger community.

For Jon Cross, life as a Wealth Management Advisor comes with two key responsibilities, both of which he approaches with a deep level of seriousness (and some fun too):

1. Work and guide families in the Columbus, Ohio area to design financial plans that allow them to get the most out of today while also planning and preparing for their futures.

2. Coach and mentor professionals, sculpting them into becoming the next great financial advisors of tomorrow.

Whether Jon is working with a client or coaching a new financial representative, he always approaches those relationships with the same philosophy –– be willing to have courageous conversations –– conversations that might not always be comfortable but are imperative in achieving massive long-term growth.

With that said, Jon’s ability to read people and quickly connect with them makes him more than a mentor, coach or financial advisor… but also a life-long friend. He brings a level of energy and compassion to every conversation that leaves people feeling ready to take on the world.

Whether you’re someone in need of a Wealth Management Advisor or are interested in learning more about a career at Northwestern Mutual, don’t hesitate to email him at jonathan.cross@nm.com.


Jon is a multiple year member of the Million Dollar Round Table, and has been bestowed with the exclusive Court of the Table honors multiple times. He is also a multi-year recipient of the NAIFA Qulaity Award, and has achieved/attended the prestigious Lives Leaders Summit multiple times. These honors place Jon Cross and his team among the top 3% of advisors in the entire industry. Jon does not take these honors lightly. In fact, Jon continues to help his clients strive to attain financial security for themselves and their businesses on a daily basis.

The Northwestern Mutual Difference

We make plans for people, not just money. So no matter your goals, we have access to top rated products and services to help you meet each one.

  • Best Life Insurance Company ranked by NerdWallet, April 2019 1
  • Highest financial strength ratings of any life insurer from all four major rating agencies2
  • Top 10 U.S. Independent Investment Broker-Dealers3
1 ©2017-2019 and TM, NerdWallet, Inc. All Rights Reserved.

2 A.M. Best Company, A++ (highest), May 2019; Fitch Ratings, AAA (highest), May 2019; Moody's Investors Service, Aaa (highest), September 2018; S&P Global Ratings, AA+ (second highest), June 2019. Third-party ratings are subject to change. Ratings are for The Northwestern Mutual Life Insurance Company and Northwestern Long Term Care Insurance Company.

3 Measured by 2018 total revenues. Ranking for Northwestern Mutual Investment Services, LLC. Sources: Financial Advisor magazine and Investment News, May 2019.

Jon D. Cross, CFP®, CLU®, ChFC®
Wealth Management Advisor

The Cross Wealth Management Group

If you dream it, we’ll help you live it.

Let’s make this the year we turn your dreams into plans. Get started.

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To learn more about Northwestern Mutual Investment Services, LLC and its financial representatives, visit: FINRA BrokerCheck